Roll to the Polls

Agency | Lyft

Brand | Voters Access

Creative | Associate Creative Director

How we saw things

Lyft saw an opportunity to leverage our multi-modal transportation and get our community to the polls any way we could.

Overseeing an incredible team of designers, copywriters, and social strategists, we developed a campaign to help voters roll to the polls to cast their votes and let their voices be heard.

I lead the design team for this campaign. I oversaw the creation of pitch decks and led creative meetings, briefings, and reviews. I drew illustration designs, created social posts, and oversaw animation, photo selection, and photo edits.

View the Deck

First, we created hero illustrations.

Then, we took to social media.

Finally, we engaged viewers on our owned channels.

When we were finished

To bring the campaign to life, we took our 4 hero illustrations and created 40 different character versions and 40 animations for our partners.

Our new designs increased code use over the previous election cycle, with our content appearing on over 50 partner pages.

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