Street Styled
Agency | Vox
Brand | Ralph Lauren
Creative Role | Art Director
How we saw things
Ralph Lauren was looking for a way to reinvent their iconic polo and bring their style out of the office and into the street.
Using a diverse range of creatives and famed street photographer Flo Ngala, we created a photo essay that doubles as a love letter to the amazing style found in New York City.
For this project, I created the pitch deck and style guides. I found the talent, location, photographer, and stylist. I art-directed each shoot and did the final image selection edits and layout.
We began by focusing on the iconic polo shirt.
We took our cues from street-style photography.
Bringing the brand off the pages and into the streets.