Get Thanked

Agency | Droga5

Brand | T-Mobile

Creative Role | Jr. Art Director

How we saw things

Systemic racism and deep-rooted healthcare inequities in the U.S. lead to misdiagnosis and untreated conditions. With a brand purpose of Equitable Skincare for All, Vaseline® set out to do something about the lack of diversity in dermatological imagery. This was not just a user experience problem, but an equity issue too.

Our team concepted, researched and designed a campaign that focused on the intersection of healthcare and emerging technologies, working with the notion that getting left behind now could impact the community for generations to come.

Make it stand out

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Digital

Brand Refresh

We engaged our audience on social.

Took them deeper with video content.

Drove them to learn more on our interactive website

And gave them the tools to take action.