Glimpse
Agency | Droga5
Brand | JP Morgan Chase
Creative Role | Jr. Art Director
We looked ahead.
Chase was looking for a way to speak to their customers about the power of saving so they could be ready for whatever the future may hold.
With that in mind, we created targeted advertising that lived online and out of home, leading viewers to a fun interactive site, where they could glimpse the endless possibilities Chase had to offer.
My role in this project was creating the out-of-home, interactive, and digital assets accompanying the live-action commercial. I oversaw the illustration and animation elements of the campaign not only continuing the stories of existing characters but creating new stories along the way.
Commercial
We kicked off the campaign by introducing our characters and their financial goals.
Click the images to view the video.
Website
From there, the website brought those stories to life through fun dynamic illustrations.
Our interactive probability meter allowed users to engage, experiencing different scenarios for each character and additional situations.
Mobile
Digital
Our digital ads created thumb-stopping touch points.
OOH
Finally, we took over Madison Square Garden, Oculus Station, and Times Square with custom ad units that told unique stores in each space.
