Game Day Grub Match

Agency | Vox

Brand | Pepsi Co.

Creative Role | Art Director

Recognition | The Drum | Campaign US | Ad Week

Vox teamed up with PepsiCo and former NFL athletes Rashad Jennings, Nick Mangold, and Greg Jennings to create competition for the big game. The grand prize? $25,000 to donate to a food bank in the city of the winning athlete’s choice, plus the chance to have one of their winning dishes featured on the Mall of America Buffalo Wild Wings menu during Super Bowl LII weekend in Minneapolis.

During the filming of this project, I did food and set styling, and directed the capturing of the b-roll and background photography.

Our kick-off

Role | Art Director

We started with 3 episodes

We showed fans how to create their favorite dish!