See My Skin

With the brand purpose of Equitable Skincare for All, Vaseline® set out to do something about the lack of diversity in dermatological imagery. This was not just a user experience problem, but an equity issue too.

Our team conceived, researched, and designed a campaign that focused on the intersection of healthcare and emerging technologies, working with the notion that getting left behind now could impact the community for generations to come.

I worked on the pitch, researching and developing the creative idea that pivoted the brand ask. I created the campaign outline and art direction to be used for the final product.